Startup Principles
Good to Great: Why Some Companies Make the Leap...And Others Don't
Commonly referenced business book.
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Modern startup principles.
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Product development for technology.
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
The founder of SaaS tells his story.
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The Design of Everyday Things
Design is an overlooked and essential piece of business success. Norman was an early engineer at the greatest product design company, Apple.
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No Rules Rules: Netflix and the Culture of Reinvention
Contrarian principles for building an enduring company.
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
One of the greatest venture capitalists tells how to functionally build an amazing company.
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
An interesting book on how to grow quickly from the LinkedIn founder, member of the PayPal mafia, and friend of Jeffrey Epstein.
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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
The API-driven business by the founder of one of the most successful API companies.
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Startup tales from the least cool investor ever.
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